As of early 2025, there were 7.60 million Instagram users in the United Arab Emirates, constituting 67.8% of the total population. This makes Instagram one of the most dominant platforms in the UAE. (DataReportal)
Furthermore, in a country like the United Arab Emirates, known for its high economic prosperity and flourishing luxury market, with a predominantly young and cosmopolitan population, it’s no surprise that Instagram has become the go-to platform for creators to share everything from fashion and food to travel and beauty.
Over the past decade or two, we’ve seen Instagram influencers in Dubai grow from content creators to trusted voices in their communities. Many specialize in niches like luxury fashion, beauty, fitness, travel, and real estate, sectors that perfectly align with the lifestyle and spending habits of the region’s audience.
With a focus on such specific domains, influencers in Dubai share targeted content that is in line with the interests and needs of their followers. And their opinions hold weight. Around 82% of UAE social media users say they trust influencer recommendations. (MRM Advertising)
And that’s huge.
With such colossal influence over their audience, brands in the UAE have taken note of their power. Today, influencers are some of the most powerful partners for businesses looking to connect with their target audience as they already have the attention of specific audience groups.
That said, our top influencer marketing agency in UAE has curated and compiled a list of the best Instagram influencers in Dubai for brands to partner with. But, before moving on to exploring our list, brands/marketers need to understand who exactly these influencers are and the types of Instagram influencers to better understand their content before collaborating with them.
Who are Called Instagram Influencers in Dubai?
The Instagram influencers in Dubai are someone who use their Instagram following to influence trends, preferences, and behaviors through enticing content, much as Dubai fascinates travelers from all over the world with its lively culture, innovation, and the city’s skyline.
The top influencers in Dubai welcome a wide range of cultures and influences, just like Dubai itself. Their capacity to genuinely interact with a wide range of audiences on a local and international level makes them priceless resources for brands looking to expand their reach and establish deeper connections with customers through Instagram.
Types of Instagram Influencers in Dubai According to Their Niches
- Fashion and Beauty Influencers: They rule Instagram with their most recent looks, beauty advice, and cosmetic tutorials, which frequently affect consumers' purchases.
- Travel Influencers: With Dubai being the global hub for travel, these influencers entice followers to explore new locations by posting visually stunning content from lavish resorts, hidden gems, and incredible experiences.
- Fitness and Health Influencers: These influencers encourage and guide their followers toward an active and healthy lifestyle by providing healthy recipes, workout schedules, and wellness guidance.
- Food Influencers: Covering everything from gourmet dining to street food, these influencers impact the restaurants and cuisines that their followers choose.
- Lifestyle Influencers: The all-rounders who, by sharing personal stories, daily activities, and insights into their opulent lifestyles, captivate followers with their realistic and inspirational material.
Types of Instagram Influencers in Dubai According to Their Followers
The size of the following base, which usually determines their reach and the kinds of partnerships they attract, is another way to classify the influence of Instagram personalities in Dubai.
- Mega-Influencers: Usually having millions of followers, these influencers are frequently celebrities who can reach a huge audience with a single post.
- Macro-Influencers: These account for between 100,000 and a million followers. More engagement rates and a wider reach than mega-influencers are what they provide.
- Micro-Influencers: Usually having between 10,000 and 100,000 followers, these influencers have better interaction rates and are viewed by their audience as more real and approachable.
- Nano-Influencers: Usually concentrating on a very specialized target, these influencers have less than 10,000 followers. Within their little community, they have a great deal of influence and frequently produce shockingly high engagement rates.
By understanding these categories, brands can better strategize their marketing efforts to collaborate with the most suitable Instagram influencers in UAE so that their message reaches the intended audience effectively.
Now, let’s finally go through the well-researched list of Instagram influencers in Middle East to understand which suits your brand the most in terms of niche, content type, demographics, brand alignment, and more.
List of Top Influencers on Instagram in Dubai, UAE (2025)
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1. Aliona
Instagram: Aliona
USP : Her lavish lifestyle captivates audiences on Instagram, YouTube, and TikTok, inspiring many.
About AlionaAliona is considered one of the top Instagrammers in UAE. Aliona is renowned for her natural grace and impeccable sense of fashion and style. She shares glimpses of her luxurious lifestyle in UAE, from showing off exclusive events to extravagant dining adventures. Whether flaunting her chic daily lifestyle or sharing heartwarming moments with her husband and son. Additionally, Aliona is all set to launch her second brand- Aliona Cosmetics.
Key performance indicators:- As a practitioner of the beautifying art of makeup, Aliona is an influencer choice for several beauty, fashion, and lifestyle brands. Her profile analytics speak for themselves, with an average engagement rate of 6.29%. She receives an average of 170.3k likes and 633 comments on her content.
- The Dubai-based influencer has delivered results for Charlotte Tilbury and Ralph Lauren through highly successful campaigns.
- Aliona’s reels generate an average of 4.3 m views with an engagement rate of 6.77%.
- The influencers have performed incredibly well in Dubai, Istanbul, Riyadh, and Paris.
- Reels are also Aliona's popular content format, and the one where she takes her followers through her entire makeup routine has generated 18.5M views, 593K likes, and 2786 comments.
Huawei, Honor, Mac Cosmetics, Sephora Middle East, KVD Beauty, Simi Haze Beauty, Kiehl's, Baruni Fashion, Too Faced, and YSL Beauty.
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2. Asala
Instagram: Asala
USP : Asala Maleh's Instagram feed is filled with beauty, lifestyle, and travel content that mirrors her lavish way of living and impeccable fashion choices. She connects with her audience due to her content relatability, which makes her an ideal influencer choice for many businesses.
About AsalaAsala is one of the famous Instagram influencers in the Middle East. She is considered a fashion icon amongst her dedicated and loyal community. Asala posts a great deal about her family; she infuses her content with a sense of joy by featuring her husband and children. Asala Maleh’s Instagram profile helps people know her better as she regularly shares family moments, brand endeavors, travel diaries, and fashion expertise with her dedicated audience.
Key performance indicators:- Asala Maleh’s IG reels and pictures are bringing her engagement rate to 10.12%. This is one of the highest ever recorded amongst UAE-based Instagram influencers. With an average of 776.9K likes and 16.4K comments, Asala Maleh has a very active community.
- IG reels are a successful medium for the influencer, giving her an average of 23.40M views.
- She also uses reels to spread social messages. For instance, the one used to raise awareness about the current Israel-Palestine situation has generated 54.6 million views, 1.5 million likes, and 85.5 million comments.
Laloge, Noon, Balmain, Jif, and Hadia Ghaleb.
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3. Leen AbouShaar
Instagram: Leen AbouShaar
USP : In addition to being one of the top influencers in UAE, Leen is also a journalist and presenter at MBC1, which showcases her vibrant personality.
About Leen AbouShaarAmongst a few, Leen AbouShaar is the highest-paid Instagram influencer in UAE. Leen has flourished her Instagram profile with creativity. She is known for creating content around lifestyle and beauty. Leena frequently shares beauty advice, reviews products, and lifestyle tips that connect with many people. She recently collaborated with some giant brands and contributed to their success by creating innovative and engaging content.
Key performance indicators:- Leen AbouShaar's vibrant personality, frequent media appearances, and interactions with famous personalities in Dubai attract worldwide attention. Furthermore, she covers topics like fashion, luxury, travel, and humor on her Instagram handle. The diversity in her content brings thousands to her profile every day, effectively bringing her engagement rate to 2.16%. Her pictures and videos receive 34.1k likes and 260 comments on average.
- Leen AbouShaar optimizes her post with relevant hashtags, locations, and brand mentions to reach more audiences.
- The Dubai-based Instagram influencer's reels generate 1.5M views, taking her engagement rate from the format to 2.93%.
- Leen AbouShaar created an IG reel where she compiled information about different stages of her pregnancy. This is one of her most popular content, reaching 9M views, 321K likes, and 1032 comments.
Al Pro, Jeep, Tumi, Ounass, Aida Beauty and Queen Couture, MOTF, Shoptemu, Huawei, and Land Rover.
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4. Rozzah
Instagram: Rozzah
USP : Rozzah excites her community with interactive fashion, lifestyle, and fitness posts. She perfectly embodies the lively and energetic lifestyle of the UAE, captivating her followers with her enthusiasm and dedication.
About RozzahRozzah is one of the best Instagrammers in Dubai, UAE, and is recognized for her contributions to the beauty, fashion, and lifestyle industries. Her GRWM, beauty tips, clothing fits, and Nail fashion videos stand out because of her greater attention to detail and knowledge factor. While Roozah is active as one of the top UAE Instagram Influencers, she also reserves time for YouTube and Snapchat, thus expanding her reach into multiple platforms. Some of the top giants she has recently collaborated with are Huawei, Domino’s, and Aldo Shoes.
Key performance indicators:- Rozzah uses popular trends to their advantage. She is always smiling, and her minimalistic fashion hacks in creating mesmerizing looks have effectively taken her engagement rate to 5.56%. She receives an average of 241K likes and 1.4K comments.
- The famous digital creator uses unique hashtags to index her content, which helps her audience find it faster.
- The Dubai-based Instagram Influencer has uploaded several reels over the years, averaging at 4.7M views. Rozzah enjoys a substantial engagement rate of 4.5% on her IG reels.
CHATS by C.Dam, Vaseline, Schwarzkopf, 21st Century, Maybelline, L'Oreal, Lucerin, Garnier, Derma Co and SheGlam.
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5. Saba Shamaa
Instagram: Saba Shamaa
USP : Saba Shamaa's influence is spread across Amman and Dubai. As one of the best influencers on Instagram in Dubai, UAE, her milestones have made the covers of magazines like Forbes.
About SabaSaba’s Instagram presence isn’t just about glamor and luxury; it’s a genuine reflection of her life, filled with traveling adventures, day-to-day life, and wholesome moments. As one of the top Dubai Instagram influencers, Saba celebrates the beauty of ordinary experiences, inviting her loyal followers to join her on a journey of discovery and joy. Saba’s authenticity comes through every post, making her audience draw closer to her and fostering strong connections.
Key performance indicators:- Saba Shamaa shares authentic experiences when she does her makeup, plays FIFA, goes on many adventures, or promotes brands. This earns her the loyalty of a dedicated community that engages with her posts, bringing her engagement rate to 7.02%, with an average of 263K likes and 1.8K comments.
- IG reels work exceptionally well for the Dubai-based influencer, as the medium's length allows her to experiment with different colors, ambiance, Trends, music, and props, creating a wholesome experience for her followers. Saba Shamaa receives an engagement rate of 4.74% on her IG reels, with an average of 6.3M views.
Urban Decay, Umniah, Laila Batirova Makeup, Cat Jungle, Versace, Farm Fresh, Marc Jacobs, Home of Switz, Benefit Cosmetics and Honor.
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6. Eya Fattouh
Instagram: Eya Fattouh
USP : Eya Fattouh doesn’t simply showcase stunning visuals and pictures; she also shares valuable tips and advice, encouraging her followers to apply these to their style and lifestyle. Moreover, she is also a famous TV personality and has been featured in interviews.
About Eya FattouhEya Fattouh is known on Instagram for her fantastic fashion sense and lifestyle posts. She is among the top Dubai Instagrammers, famous for her bold and stylish outfits that inspire her dedicated followers. Her extensive list of brand partners, includes Cider Middle East, Valentina Makeup, and Voga Closet shows her extraordinary talent. The influencer offers the best self-care tips on Instagram and creates mesmerizing looks with minimalistic styling.
Key performance indicators:- Eya Fattouh always does something unique and creative, which highlights her originality. Her posts are a blend of style and serenity. The plethora of different looks created with varying hairstyles, outfits, designs, and fashion and content diversity brings an engagement rate of 18.5% to Eya Fattouh’s IG handle, with an average of 379.1K likes and 950 comments. She can take her audience through many emotions as they browse her content.
- IG reels bring an engagement rate of 5.7%, averaging 7.2M views.
- Eya Fattouh created a reel, rocking a white dress with a necklace while singing to a famous Arabic song as generated. This reel generated 7.5M views, 525K likes, and 2,248 comments.
Snapchat, Voga Closet, Elemis, Neutrogena, Sephora, Nudestix, Benefit Cosmetics, The ordinary, Kiehl's, Vichy Laboratories and Eucerin.
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7. Rawan & Rayan
Instagram: Rawan & Rayan
USP : The twin bond adds an extra layer of fascination to their posts, making it unique when they endorse a brand together.
About Rawan and RayanRawan and Rayan are the top Instagrammers in Dubai, the captivating twin influencers who have mesmerized audiences with their coordinated content, showcasing their joint adventures in fashion, beauty, and travel. They share their adventures through artistic snapshots and videos. Rawan and Ryan's success stories worldwide have gotten the attention of top businesses that work with them regularly. Their frequent collaboration with big brands makes them one of the best Influencers on Instagram in UAE.
Key performance indicators:- Two of the top Emirati influencers flaunt an impressive engagement rate of 3.38% with an average of 11.2k likes and 2.2 comments. The secret to Rawan and Rayan's impressive Instagram performance is the duo's ability to mix information with popular trends to reach the right audience.
- Rawan and Rayan favor videos over other media for good reasons. Reels have generated 14.7M views, averaging 3.8M, comfortably bringing an engagement rate of 3.82%.
- Rawan and Rayan collaborated with Raghad, a fellow influencer. The trio recreated the “who laughed first” trend. The post went viral immediately, attracting 14.7M views, 457 K likes, and 4501 comments.
Red Bull Gaming, Cider, Ajmal Perfumes, Nyx Cosmetics, Dior Beauty, Lancome, Huawei, 3ACaftan, Honor, Shop Temu, Riva and more.
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8. Shahad Hassan
Instagram: Shahad Hassan
USP : Her Instagram feed showcases her talent for blending traditional elements and the UAE culture with modern trends, providing her followers a fresh and distinctive take on fashion, beauty, and lifestyle.
About Shahad HassanShahad Hassan is among the top Instagram influencers in UAE. She brings the traditional and modern world together to present a distinct fashion outlook, which has earned her the admiration of millions. Although the diva has also made a strong presence on different social media platforms, making her a go-to choice for the long list of industry giants that actively leverage her vast consumer influence to target a large segment of the audience on multiple platforms.
Key performance indicators:- Instagram is Shahad Haasan’s front for her lifestyle, which includes Arabic fashion, family moments, styling tips, storytelling, and much more. Her partnerships with Lenskart and Azyaee Fashion have increased her popularity amongst top businesses. She attracts audience attention worldwide, which has put her Instagram engagement rate at 1.88% with an average of 40.1K likes and 301 comments.
- IG reels are Shahad's perfect medium when she wants to show her different outfit options, address audience queries, or produce tutorials. The video medium generates an average of 1.8M views.
- Shahad Hassan's IG reels, produced in collaboration with Malabar Gold for Mother's Day, brought 6.3M views, 178K likes, and 390 comments. It was a wildly successful campaign for Malabar, with high brand awareness and inquiries.
Nyx Cosmetics Arabia, Kylie Cosmetics, Cider, Parachute, Pixi, MAC Cosmetics, Elizabeth Arden, SheGlam, Huawei, Lenskart, MOTF, and Shein.
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9. Qamar Altaey
Instagram: Qamar Altaey
USP : Qamar Altaey’s unique storytelling in product promotions compels the audience to stay engaged and explore further. Her profile boasts diverse content, from glamorous fashion shots to breathtaking travel scenes, showcasing her versatility and artistic vision.
About Qamar AltaeyQamar Altaey is one of the famous Instagram influencers in Dubai. Her Instagram is a visual masterpiece, showcasing her lifestyle, fashion, and art like a captivating trailer, enticing people to know more and generating curiosity amongst the audience to stick around. Qamar Altaey's Instagram feed comprises fashionable outfits, traditional wear, snippets of personal milestone achievements, and food experiences. She also posts travel content from her adventures across countries like UAE, Turkey, Iraq, Qatar, etc.
Key performance indicators:- The charming and elegant nature of Qamar Altaey’s audience approach adds to her popularity. Her content has the potential to go viral overnight. The Emirati Instagram influencer posts new snapshots and videos regularly, successfully bringing her engagement rate to 5.57%. Her posts receive an average of 230.9K likes and 16K comments.
- IG Reels are Qamar Altaey’s most popular content format. They generate an engagement rate of 4.05% and an average of 6.2M views.
- Qamar Altaey’s reel, in which she flaunts a gorgeous green dress, is her most popular reel to date, with 11.1M views, 406K likes, and 21.3K comments.
SheGlam, V Hotel Dubai and Saint Laurent.
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10. Yara Aziz
Instagram: Yara Aziz
USP : Yara Aziz’s Instagram presence showcases her elegant style, luxury lifestyle, and impeccable taste, making her one of the best influencers in Dubai.
About Qamar AltaeyYara is one of the top Instagrammers in Middle East, popular for creating diverse content. She also participated in the famous Pantene Influencer marketing campaign, which was executed in partnership with Grynow, one of the best influencer marketing agencies in the Middle East. Yara’s Instagram feed is also filled with luxury car posts, fashionable outfits, and product recommendations. Some of Yara’s brand endorsements are Sephora, Shu Uemura, Bourjois, and Splash Fashions. The diva uses different methods to interact with her followers, including relatable humor.
Key performance indicators:- Yara Aziz uploads new content every day. Her curated content reflects meticulous attention to detail and a commitment to showcasing the finer things in life. As a result, she flaunts an engagement rate of 3.97%, receiving an average of 73.7K likes and 1K comments.
- With an average of 2.66M views and a 2.24% engagement rate, IG reels are the influencer's favorite mode of audience communication. She creates fun and informative tutorials on hair styling, protection, and nourishment tips.
Samsung Gulf, Bourjois Middle East, Baruni, Talabat UAE, Sephora Middle East, Shu Uemura, Turkish Airlines Arabia, Urban Decay, Splash Fashion, Mall of the Emirates, Pantene Arabia and Cetaphil.
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11. Rand Dalati
Instagram: Rand Dalati
USP : Rand Dalati’s inclusive approach to content creation mirrors the multicultural essence of the UAE. She is dominantly active in Dubai and Abu Dhabi.
About Rand DalatiRand Dalati is a social media sensation and top Instagram personality in Dubai. She captivates her audience with colorful posts documenting her journey. Rand Dalati is also an ambitious Journalist, writer and YouTuber who produces content on beauty, fashion and lifestyle. She also shares reviews on different beauty products and makeup hacks for her audience. She recently endorsed Kylie Cosmetics, Cider Middle East, and Sheglam.
Key performance indicators:- Rand Dalati volunteers to showcase the effects of various makeup, skincare, haircare, and fashion products through her Instagram content. She capitalizes on new concepts to deliver the message to her followers, which has resulted in an enjoyment and engagement rate of 1.36%.
- Rand Dalati’s IG reels generate an average of 4.08% views with an average engagement rate of 3.89%.
- The influencer's IG reel, in which she discusses the best makeup trends and hacks, is the most popular, with 2.8M views, 76.8k likes, and 210 comments.
SheGlam, Jergens, Makeup My Trip UAE, Max Fashion MENA, Coach and SHEIN.
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12. Sarah Malas
Instagram: Sarah Malas
USP : Sarah Malas is a presenter on Abu Dhabi TV, showing her versatility and talent beyond social media.
About Sarah MalasSarah Malas is a Dubai-based content creator on Instagram. Her content revolves around Dubai’s life, travel and fashion. Sarah’s travel content goes far beyond the borders of the UAE, as she travels to destinations like the Maldives, France, Switzerland, Italy, etc. Her dedication to spreading positivity and motivation on her platform has made her a role model for those looking for inspiration in various aspects of their lives.
Key performance indicators:- The features of different places, people, colors, and backdrops, with variations in relative outfits and accessories, are the hallmarks of the influencers. She has uploaded 1000+ Instagram posts, comfortably amassing 4.3% engagement, averaging 71.3K likes and 647 comments.
- Sarah Malas is an avid traveler. Her posts consist of tags for different locations, including places in Mexico, the USA, Turkey, and the UAE.
- Sarah's reel with Zaid Aboushaar and other Instagrammers received 4.7M views, 157K likes, and 678 comments.
YSL Beauty and Samsung Gulf.
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13. Maram Al Dahabi
Instagram: Maram Al Dahabi
USP : Maram is popular for skillfully balancing luxury and relatability, making her content aspirational and approachable.
About Maram Al DahabiMaram Al Dahabi is one of the most famous Instagram influencers in UAE, known for her chic fashion and luxurious lifestyle. Maram presents a cocktail of tradition and popular culture in her display of several fashionable outfits. Her fantastic style and lavish life inspire many people who dream of enjoying the luxury lifestyle of Dubai. In addition to her glamorous posts, she also creates fun content with her husband, keeping her audience entertained and engaged. Some top brands she has recently worked with are XNARA, AI Ain Farms, and West Elm.
Key performance indicators:- Maram Al Dahabi experiments with different content formats, which have effectively brought her overall engagement rate to 4.52%. With an average of 25.4K likes and 93 comments, Maram has one of the most active fan bases in the Middle East.
- The fashionista's reels have generated 4.7M views with an engagement rate of 2.7%.
Kiko Milano, SheGlam, DESIGNER-24 UAE, Al Ain Farms and Nara.
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14. Aya Faisal
Instagram: Aya Faisal
USP : Aya shares her skincare and hair routines, providing valuable insights and tips to her followers. She encourages the audience to achieve their desired look with confidence and ease.
About Aya FaisalAya Faisal, one of the top Middle Eastern influencers, is famous for her fashion, travel, and beauty content on Instagram. The influencers' brand partners are drawn to her attention to detail and passion for providing authentic information to their audience. Aya was recently invited to a Hermes private dinner party. Her influence and recognition within the fashion industry are proliferating with time. Her recent brand collaborations include Dyson, Guerlain, Lancome, etc.
Key performance indicators:- The diva turns heads whenever she flaunts a chic, glamorous outfit, mesmerizing in formal attire, or a gorgeous gown. The overwhelming support she receives has effectively scaled her Instagram engagement rate to 1.26%. Her post received an average of 1000 likes and 60 comments.
- IG reels bring substantial interaction to Aya Faisal's Instagram handle, with a 2.34% engagement rate. The reel, in which she showcased a white Abaya from Kamin, has grossed 37K views, 2000 likes, and 186 comments.
Hermes, Dyson Hair, Lancome, Kiehl's, Mac Cosmetics Middle East, Huda Beauty, Urban Decay, IT Cosmetics, Too Faced, Drunk Elephant, Charlotte Tilbury Arabia, Fenty Beauty, Jacquemus, H&M and Saint Laurent.
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15. Judy Jamal
Instagram: Judy Jamal
USP : Judy Jamal introduces new concepts into her beauty content, which appeals to a diverse audience segment.
About JudieJudy, one of the top influencers in UAE, creates content around travel, beauty, and fashion. Her genuine and approachable demeanor sets her apart and fosters a deep connection with her audience. Whether she's sharing her latest fashion finds, beauty secrets, or breathtaking travel adventures, she adds a unique perspective and storytelling. With each post, she effortlessly exudes confidence and sophistication, inspiring her audience to embrace their unique style and making her one of the top Emirati influencers.
KPIs:- Judy’s makeup hacks, reviews and tutorials, coupled with her love for travel, have created several high-quality posts that bring an engagement rate of 6.71% to the influencer's Instagram profile - with an average of 32.7K likes and 234 comments.
- The content creator uploads at least 12 reels every week. Her delivery, storytelling, backdrops, props and filters have given her the maximum view count from Reels to 3.42M (at 6.74% engagement rate).
Jergens, Layala, SheGlam, Flake Arabia, Mellys Chocolate and Maybelline.
Wrapping Up
The UAE has a vibrant and diverse community of Emirati Instagram influencers who captivate audiences with unique styles, luxurious lifestyles, and engaging content. From fashion enthusiasts to travel adventurers, these influencers offer diverse content and unique perspectives from fashion enthusiasts to travel adventurers. Some are famous for their forward-thinking, while others are famous for blending the culture of the UAE with modern trends. These top 15 Instagram influencers in UAE are a diverse mix of such content, incorporating the vibrancy, luxury, and innovation that justifies Dubai's culture.